SHREDDEDAF
The feed
10 NOV / 26
Newsroom/Fitness business
Connected fitness / Filing watch

BODi’s shrinking subscriber base: what to check before renewing

New quarterly figures show fewer digital subscriptions and a shift toward nutrition. Your renewal decision still comes down to the service you use and the terms you accept.

Illustrative still life of fitness equipment, not BODi products
ShreddedAF editorial illustration. Not BODi products or a screenshot of its service.

What the new filing establishes

Beachbody, the company behind BODi, reported quarterly revenue of $45,185 million for the three months ended 30 September 2026, against $59,887 million a year earlier: a decline of approximately 24,5%. Digital subscriptions at the period end were 0,69 million, down from 0,90 million. The figures appear in the company’s third-quarter filing published on 10 November.

The filing also describes an October restructuring linked to a shift in focus from digital to nutrition. That is a reported business decision. It is not an announcement that the workout service is closing, and this briefing does not infer a closure date or changes to an individual member’s access.

Do not confuse retention with training results

BODi’s 95,4% average digital retention figure is a monthly subscription measure. It is not an annual retention rate, a workout-completion rate or evidence that 95,4% of customers achieved their fitness goals. The filing defines the measure around retaining subscribers into the next month, excluding new acquisitions. A business metric cannot establish whether a particular programme builds muscle or fits your training needs.

The practical renewal check

ShreddedAF analysis: judge the next payment against your actual use. Look at the sessions you completed over the last month, which programmes you plan to follow next and whether you already have an equivalent option through your gym. A large library has limited value if you repeatedly use only a few sessions—or none.

For a serious recreational lifter, useful questions include whether the programme fits the equipment you have, lets you track progression and works alongside your existing lifting schedule. Those are evaluation questions, not a verdict on every BODi programme. A quarterly earnings report cannot answer them, and this article is not a hands-on review of the app.

Cancellation and refunds are different decisions

The current BODi refund policy says eligible digital refunds are limited to cancellations within 31 days of the purchase or initial subscription term. It excludes subscription renewals and subscriptions that begin with a free trial. Third-party purchases follow the relevant seller’s process. Check the terms attached to your own purchase and country; do not assume a headline guarantee covers every payment.

The US support instructions direct subscribers to sign in, locate their subscription, select Manage and use the cancellation option. Keeping access until the billing period ends and cancelling with an eligible refund are distinct options. If you bought through an app store, use that store’s subscription controls. Save the confirmation and check the displayed end date rather than assuming that removing an app ends billing.

What would change the decision?

A documented change to your price, renewal term, programme access or device compatibility would be more directly relevant than a stock-market reaction. Check account notices before your next charge. If the service still supplies sessions you consistently use at a cost you accept, weaker company-wide sales alone do not settle your decision. If you are not using it, another subscription is unlikely to solve that problem.

The no-purchase alternative is to continue a workable programme with your existing equipment and log your sessions. For a separate look at another connected-fitness business, read our Peloton quarterly report; its results should not be treated as interchangeable with BODi’s.

Checked 11 November 2026. Financial amounts are US dollars; commas denote decimals. Sources: SEC filing, BODi refund policy and US cancellation guidance. Consumer interpretation is labelled separately.
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